In a marketing move that Colonel Sanders himself would have been proud of, someone on Twitter noticed the fast-food chain is highly selective about who it follows on the micro-blogging service. Nous voudrions effectuer une description ici mais le site que vous consultez ne nous en laisse pas la possibilité. Recently I found the spanish kfc twitter account, and they seem to be posting 10 times a day and all they post are “shitposts” and allot of swearing. For those who might not know, the super awesome chicken at KFC has a secret recipe that includes 11 secret herbs and spices and that’s exactly what KFC is following on Twitter. Disagree? As Twitter user @edgette22 noted on Thursday, KFC only follows 11 people ― the five former members of the Spice Girls, and six men named Herb. KFC, with the Colonel, would be a strong contender. It throws its sass at both consumers and other brands. The Mayhem campaign carries the persona throughout its social channels and TV and print commercials. So... cheers to the Herbs out there. Hope Bertram is the founder of digital and traditional marketing network Digital Megaphone. @Wendys, one of my favorite Twitter accounts, does this as well: Both Wendy’s and Corner Bakery Café reply with personalized responses to every compliment, question, negative comment and problem, as opposed to canned, generic responses. OK. The internet and media were very impressed. As a user noticed, the KFC Twitter account follows 11 people. Family-Friendly Premium Content Drives CTV’s New Digital Hearth, By Charles Gabriel, VP and Head of Advertising, U.S., WildBrain Spark, 4 Value-Based Marketing Lessons Inspired by a Delivery App, Q5 Advertising Tactics to Ensure a Big Start to 2021, By Corinne Demadis, VP, U.S. East Coast, Smartly.io, {"taxonomy":"","sortby":"","label":"","shouldShow":""}. The account follows Geri Horner (Ginger Spice), Melanie Brown (Scary Spice), Emma Bunton (Baby Spice), Melanie C (Sporty Spice), and Victoria Beckham (Posh Spice). While it seems to be on a bit of a hiatus on Twitter right now, the account is on brand and humorously addresses a serious subject. Get it? Heck, I feel like all food accounts should only follow spices and herbs. The internet and media were very impressed. save. @KFC follows … Sort by. Log in or sign up to leave a comment Log In Sign Up. So, I guess Wendy's is kind of salty that KFC isn't following them back. Call me whenever you need a job. With more than a million Twitter followers, KFC appears extremely picky when it comes to following back. According to BuzzFeed, Twitter user Edge made the recent discovery that KFC is only following 11 spices and herbs, and it really sent Twitter into a … You guys nailed it. After the Twitter user reminded the internet that KFC only follows 11 "spices and herbs" on Twitter, people pretty much lost it. Did it create a short-term buzz? 5 Spice Girls and 6 guys named Herb. . It was a nice stunt, but from what I can tell, it wasn’t linked to any larger strategy. The time and effort this must take is incredible, but it shows their commitment to building one on relationships with their customers. It is creative, and it has developed the perfect balance of fun, shade and putting people in their place in with a lot of humor. hide. If you follow the chicken mecca on Twitter, you might've noticed a teeny, tiny detail in the page's "Following" section. With more than a million Twitter followers, KFC appears extremely picky when it comes to following back. While you're letting the mind-blowing information sink in, let's take a closer look into the spices and herbs that KFC is following. So, what is internet gold? Among its more famous interchanges: A shutdown of Hardee’s so bad that Hardee’s blocked Wendy’s, and a playful rap battle with WingStop. KFC’s Twitter handle is just following 11 people and the list of these individuals will convince you that they have the best social media manager ever. KFC Twitter account is following 11 spices and herbs. Was it epic and internet gold? KFC won't follow any old Tom, Dick or Harry on Twitter - they're actually very selective about who makes it onto their timeline. Five of them are former members of the Spice Girls. Ford chief brand officer Musa Tariq even offered the person behind the stunt a job. Ha... ha. KFC boasts a Twitter following of over 1.22 million people, but when it comes to following back, the fast food giant has only deemed 11 accounts worthy. While others seem quick to jump at trite, albeit clever tactics, the real winners, as far as I’m concerned, are the brands that are creating deeper engagement, strategies and moves that have a longer-lasting effect. Are they hacked or gone crazy? The first person to notice and point this out was sent a painting of himself holding a drumstick while riding piggyback on the Colonel. TBH, once you realize what I'm talking about, you'll be officially #shook. Meh, hardly. 5 Spice Girls and 6 guys named Herb. Who knows if the Spice Girls are even aware they're featured on KFC's Twitter page. Corner Bakery Café does a phenomenal job interacting with consumers, engaging consumers with both issues and compliments about their brand. He also noticed that the spices and herbs KFC follows aren't your typical pantry items. Those 11 people? That'd make one flavorful following. Kentucky Fried Chicken — home of the finger lickin' good entrees — has officially raised the bar with its social media game. I'm not kidding. Instead, they're literally former Spice Girls and dudes with the name "Herb. It also has fun with people who tweet silly questions: @Wendys what the best thing at McDonalds? Twitter user Edge (@edgette22) noticed something about KFC’s list of Twitter followers. You bet. The KFC twitter account only follows 11 people. This is because of their "secret blend" of 11 herbs and spices. The 5 spice girls and 6 guys named herb. The idea was the brainchild of the KFC social media team and agency Wieden+Kennedy (the agency behind the Old Spice Guy). Another one of my favorite examples of brand persona perfection didn’t even come from the marketing department. Did you check? In the world of witty fast-food Twitter accounts, KFC might be taking the gold. – … A creative idea that creates a buzz is a big win in the short term, but longer-term success involves a strong, integrated strategy and the time and resources to continually interact with and build relationships with consumers. level 1. The Twitter account isn't following any passionate KFC fans or fellow fast-food companies. On Thursday, Twitter user @edgette22 realized KFC’s official Twitter account only follows 11 people: the five former members of Spice Girls, and six men named Herb. When an unauthorized Stranger Things pop-up bar opened in Chicago, the show’s attorney crafted a brilliant cease-and-desist letter in the voice of the Stranger Things universe. The Twitter account isn't following any passionate KFC fans or fellow fast-food companies. KFC is quite literally following each "spice" individually, and it's kind of hilarious. But its list of 11 followed accounts reveals … They only follow 11 people: the five Spice Girls, and six random dudes named Herb. By Lee Moran, HuffPost US KFC’s Twitter game is finger lickin’ good. If you're wondering why KFC chose these specific "Herbs," definitely don't ask me because I honestly have no idea. If so, you probably noticed that the KFC Twitter account is following 11 spices and herbs... and that's it.